Affiliates
King Johnnie invites publishers, streamers and marketing partners to join our affiliate programme as a strategic revenue channel. Our programme is designed for content creators and performance marketers who value transparent collaboration, reliable tracking and timely payments in AUD where applicable. Partnerships focus on driving high-quality traffic and building sustainable customer lifecycles, with dedicated support and account management. By partnering with us you gain access to campaign assets, performance analytics and a single point of contact to help scale promotions while maintaining compliance with regional requirements.
Purpose of the Affiliate Programme
The programme exists to create mutually beneficial relationships that convert engaged audiences into long-term customers. Objectives include expanding market reach, increasing brand awareness and aligning incentives so partners earn predictable revenue from referred players. Performance, compliance and player retention are core metrics we monitor together with our partners.
Partnership Benefits
Partners receive tailored onboarding, creative assets and access to our tracking portal. Custom landing pages and campaign creatives are available to optimise conversions. Ongoing account support helps partners adapt strategies for different channels such as streaming, content sites and paid media, while keeping promotional messaging compliant with Australian requirements.
Commission Structure
Commission arrangements are performance-based and built to reward quality traffic and lifetime value rather than one-off conversions. Flexible models can include revenue share, hybrid setups or CPA-style deals depending on the partner’s channel and audience. Specific commercial terms are negotiated directly to reflect traffic quality and long-term potential.
Tracking and Reporting Transparency
Robust tracking is central to our collaboration. Real-time reporting, reliable attribution windows and transparent reversal policies are provided through our affiliate dashboard. Discrepancies are investigated jointly, and detailed reports enable partners to optimise campaigns based on conversions, player value and channel performance.
Marketing Support and Tools
Marketing support includes a library of creatives, UTM-ready links, tracking integrations and recommended landing pages. Technical setup assistance, A/B testing suggestions and compliance guidance are provided to help partners run efficient campaigns. Regular updates ensure assets remain current and effective for different markets, including Australia.
Long-term Cooperation and Partner Relationships
Long-term success depends on open communication, periodic business reviews and flexible commercial terms as performance evolves. Dedicated account managers work with partners to scale campaigns and resolve issues. Johnnie K. values sustainable partnerships and aims to grow together through shared KPIs, quarterly reviews and joint optimisation plans.